Responsible advertising · Independent journalism
Reach readers without compromising trust.
Ireland Newspaper offers carefully reviewed advertising opportunities for suitable businesses, organisations and public-interest campaigns seeking to reach readers across Ireland. Our editorial content remains free to access, and commercial relationships do not purchase favourable reporting, editorial influence or coverage.
Our standard: Advertising must be lawful, accurate, clearly identifiable and compatible with the trust readers place in an independent online newspaper. Every campaign is reviewed before acceptance, and availability is confirmed only in writing.
Relevant visibility for suitable organisations
Ireland Newspaper covers national and local news, business, farming, markets, weather, travel, technology, culture and practical information. Placement options depend on campaign suitability, audience relevance, technical requirements and current availability.
Homepage and high-visibility areas
Prominent brand visibility in selected homepage or high-traffic positions, subject to availability and layout requirements.
Ireland and local audiences
Campaigns for Irish businesses, regional services, local events and community-focused organisations.
Farming and rural Ireland
Relevant opportunities for agricultural suppliers, rural services, machinery, professional support and industry events.
Business and markets
Suitable campaigns from established companies, professional services, trade events and responsible financial providers.
Travel and lifestyle
Brand-safe promotion for destinations, accommodation, transport, culture, food, leisure and consumer services.
Custom campaign proposals
Individually reviewed proposals may be considered where format, message, audience and disclosure can be agreed clearly.
A clear review from enquiry to publication
Information we need from advertisers
A complete first enquiry helps us determine whether a campaign is suitable and whether the requested dates and positions may be available.
- Advertiser identity: legal company or organisation name, registered address, website and responsible contact person.
- Product or service: a precise description of what is being promoted and where it is available.
- Campaign objective: awareness, event promotion, product launch, recruitment, public information or another defined purpose.
- Audience and geography: intended readers, locations and any age or eligibility restrictions.
- Timing: preferred start date, duration, deadlines and any time-sensitive claims or offers.
- Creative material: proposed copy, images, logos, destination URLs and any requested tracking technology.
- Evidence: licences, approvals, substantiation or terms needed to support regulated, comparative, price, environmental, health or performance claims.
Advertising we do not accept
Ireland Newspaper has adopted exclusions that are stricter than merely asking whether an advertisement may be legally permissible. The following categories are not accepted for paid promotion.
Gambling and betting
No advertising for bookmakers, sports betting, casinos, online casinos, gaming for money, lotteries, bingo, betting tips, odds, gambling affiliates, sign-up offers or comparable gambling services.
Alcohol
No advertising whose purpose is to promote alcoholic drinks, alcohol brands, breweries, distilleries, alcohol retailers, drinking promotions, alcohol delivery or alcohol-focused campaigns.
Cigarettes, tobacco and nicotine
No advertising for cigarettes, cigars, rolling tobacco, heated tobacco, e-cigarettes, vaping products, nicotine pouches, nicotine brands or smoking-related promotional products.
No indirect promotion: These exclusions also apply to affiliate campaigns, sponsorships, advertorials, competitions, discount codes, brand extensions, surrogate advertising and other arrangements whose effect is to promote a prohibited product or service indirectly. The policy concerns paid advertising and does not restrict independent news reporting or public-interest journalism about gambling, alcohol, tobacco, addiction, regulation or related industries.
Other material that may be refused or removed
Clear, accurate and recognisable advertising
Clear identification
Paid material must be labelled using an appropriate term such as “Advertisement”, “Sponsored” or “Paid Partnership”. Presentation must not mislead readers into believing commercial material is independent editorial reporting.
Evidence-based claims
The advertiser must hold appropriate evidence before publication for objective, comparative, performance, environmental, health, price, savings or popularity claims.
Responsible targeting
Campaigns must be suitable for the likely audience and must not exploit children, vulnerable people, fear, inexperience, financial distress or a lack of specialist knowledge.
Transparent offers
Prices, material limitations, eligibility, availability, renewal terms, closing dates and significant conditions must be presented clearly and must remain accessible on the destination page.
Rights-cleared material
Advertisers must have the necessary rights and permissions for names, logos, trademarks, images, music, testimonials, data and other supplied material.
Safe destinations
Landing pages must match the advertisement, work securely, identify the responsible provider and avoid malware, misleading redirects or undisclosed data collection.
Important information before a campaign is agreed
Advertiser responsibility and legal compliance
The advertiser remains responsible for the legality, accuracy and substantiation of its campaign, products, services, claims, permissions and destination pages. Our review is a publication decision and is not legal advice, regulatory approval or a transfer of the advertiser’s obligations.
Approval, refusal and withdrawal
We may request changes, decline a campaign or suspend material where concerns arise about law, accuracy, reader safety, brand suitability, technical security, complaints or compliance with this policy. Any payment or cancellation consequences are governed by the written booking terms.
Prices, availability and VAT
Rates and availability are provided individually. Unless expressly stated otherwise, an enquiry or draft proposal does not reserve inventory. Applicable VAT, production costs, special formats, payment dates and cancellation conditions will be stated in the written proposal or agreement.
Audience, delivery and performance
Traffic, placement, impressions, clicks and other figures may vary. No minimum performance, response, conversion, search ranking, revenue or editorial benefit is guaranteed unless a specific measurable commitment is expressly included in the written agreement.
Tracking, cookies and personal data
Tracking pixels, scripts, cookies, tags or similar technology require prior written approval and must comply with applicable privacy and electronic-communications requirements. Undisclosed tracking, fingerprinting or collection of sensitive data is not permitted.
Complaints and campaign records
We may retain campaign materials, approvals, correspondence, invoices, substantiation and complaint records for legitimate commercial, compliance, security and legal purposes. Concerns about an advertisement can be reported through the Ireland Newspaper contact page.
Discuss a responsible advertising campaign
Send your organisation details, campaign purpose, preferred dates, target audience and destination URL. We will review the enquiry and confirm whether an appropriate advertising opportunity may be available.
Policy scope: This page describes Ireland Newspaper’s current advertising approach and minimum acceptance standards. It does not create an obligation to accept any campaign. Final placement, format, price, dates, labelling, technical requirements and commercial terms must be confirmed in writing.